Alex Reid

Product Engineer

I build tools that help people think more clearly about their work.

Currently at Stripe, previously at Notion. I care about typography, interaction, and the details that make software feel finished. This starter gives you a text-first portfolio you can edit without any framework setup.

Featured Writing

Thoughts on building software people actually want to use.

March 2024 Essay

Why your onboarding flow is the product, not a necessary evil

Most onboarding is treated as a hurdle to cross before the real experience. What if it was the experience itself?

January 2024 Reflection

What two years at Notion taught me about polish

Shipping fast is a skill. Shipping something that feels finished is a different one entirely. Here is what I learned about the gap between done and done well.

November 2023 Case Study

Rewriting our entire component library in six weeks

A post-mortem on how we migrated 200+ components to a new design system without pausing feature shipping.

Selected Projects

Things I have shipped that still work.

Stripe Atlas

2023

Lead frontend engineer

Led the redesign of our company formation flow. Reduced drop-off by 31% and increased conversion to paid incorporation by 18%.

  • React
  • TypeScript
  • Design systems

Notion Web Clipper

2022

Frontend engineer

Rebuilt our Chrome extension from scratch using React and the Extensions API. Improved load time by 400ms and reduced error rate by 60%.

  • React
  • Chrome APIs
  • Performance

Design System v2

2021

Core contributor

Helped build and document our internal component library. Added accessibility testing and automated visual regression workflows.

  • Figma
  • Storybook
  • Testing

About

I think the best software disappears.

I became an engineer because I wanted to build things that feel obvious in hindsight. Before this, I studied English literature at Williams and taught myself to code through side projects that never shipped.

I am currently open to frontend and full-stack roles at companies that care about craft. Specifically interested in product teams building developer tools or infrastructure.

Now

  • Building internal tooling at Stripe
  • Reading "The Design of Everyday Things"
  • Learning Rust on weekend mornings